Macmillan Dictionary of Marketing and Advertising

Bibliographic Data

ID19903336
EditorsMichael J Baker (0000-0001-9535-9718)
Year1984
Publication date1984-01-01
Open AccessYes
TypeBOOK
VenueMacmillan Dictionary of Marketing and Advertising (SOURCE_BOOK)
PublisherMacmillan Education UK (PUBLISHER)
DOI10.1007/978-1-349-08035-9
OpenAlexW2970415825
Open LibraryOL17290912M
ISBN9781349080359
LanguageEN

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