Analyzing the Strategic Role of Social Networking in Firm Growth and Productivity
Bibliographic Data
| ID | 19904470 |
|---|---|
| Editors | Vladlena Benson (0000-0001-5940-0525, University of West London), Ronald Tuninga (Kingston Business School, UK), George Saridakis (0000-0002-1313-3836, Kingston University) |
| Year | 2017 |
| Publication date | 2017-01-01 |
| Open Access | No |
| Type | BOOK |
| Venue | Analyzing the Strategic Role of Social Networking in Firm Growth and Productivity (SOURCE_BOOK) |
| Publisher | IGI Global (PUBLISHER • US) |
| DOI | 10.4018/978-1-5225-0559-4 |
| OpenAlex | W2460552110 |
| Open Library | OL37262888M |
| ISBN | 9781522505594 |
| Language | EN |
| Citations received | 1 |
| References cited | 1 |
Social media platforms have emerged as an influential and popular tool in the digital era. No longer limited to just personal use, the applications of social media have expanded in recent years into the business realm. Analyzing the Strategic Role of Social Networking in Firm Growth and Productivity examines the role of social media technology in organizational settings to promote business development and growth. Highlighting a range of relevant discussions from the public and private sectors, this book is a pivotal reference source for professionals, researchers, upper-level students, and academicians
Business · Economic geography · Economic growth · Economics · Industrial organization · Knowledge management · Productivity · Computer Science · Customer Service Quality and Loyalty · Digital Marketing and Social Media · Technology Adoption and User Behaviour · Information Technology · Social media
| Unique citing works | 1 |
|---|---|
| Citations per year | 0,17 |
| Citation span | 2020 - 2020 (1) |
| Citation velocity | historical |
| Highly cited | No |