Shaping China's Global Imagination
Branding Nations at the World Expo
Bibliographic Data
| ID | 19904905 |
|---|---|
| Authors | Jian Wang (0000-0001-6128-1254, corresponding author) |
| Year | 2013 |
| Publication date | 2013-01-01 |
| Open Access | Yes |
| Type | BOOK |
| Venue | Shaping China's Global Imagination (SOURCE_BOOK) |
| Publisher | Palgrave Macmillan US (PUBLISHER) |
| DOI | 10.1057/9781137361721 |
| OpenAlex | W579162274 |
| ISBN | 9781137361721 |
| Open Library | OL28037474M |
| Language | EN |
| Citations received | 5 |
| References cited | 1 |
Contents Illustrations Preface 1. Soft Power, Nation Branding, and the World Expo 2. Branding Nations 3. The Shanghai Expo as a Site for Nation Branding 4. Defining Nation Brands 5. Communicating Nation Brands 6. Experiencing Nation Brands 7. Remembering Nation Brands 8. Nation Branding as Strategic Narrative 9. Nation Branding: Perspectives, Practices, and Prospects Coda Notes
Advertising · Aesthetics · Art · Brand management · Business · China · Corporate branding · Economic system · Economics · Element (criminal law) · Literature · Media studies · Narrative · Nation branding · Place Branding · Political economy · Political science · Power (physics) · Public relations · Sociology · Soft power · Tourism · China's Socioeconomic Reforms and Governance · Globalization and Cultural Identity · Law
| Citations per year | 0.45 |
|---|---|
| Citation span | 2015 - 2025 (11) |
| Highly cited | No |