Marketing to the Social Web
How Digital Customer Communities Build Your Business
Bibliographic Data
| ID | 19906148 |
|---|---|
| Authors | Larry Weber (0000-0001-7003-4714, corresponding author) |
| Year | 2009 |
| Publication date | 2009-02-16 |
| Open Access | Yes |
| Type | BOOK |
| Venue | Marketing to the Social Web (SOURCE_BOOK) |
| Publisher | Wiley (PUBLISHER • GB) |
| DOI | 10.1002/9781118258125 |
| OpenAlex | W4241944432 |
| ISBN | 9781118258125 |
| Open Library | OL23150052M |
| Language | EN |
| Citations received | 4 |
Business · Social marketing · World Wide Web · Computer Science · Digital Marketing and Social Media · Marketing · Computer network resources · E-Commerce · Internet Marketing · Kundenmanagement · Online social networks · Online-Werbung · Onlinecommunity · Social media · Social networks · Social Software · Sociale netwerken · Soziales Netzwerk · Virtuele gemeenschappen · Web 2.0 · World wide web · World Wide Web 2.0
| Citations per year | 0.27 |
|---|---|
| Citation span | 2011 - 2021 (11) |
| Highly cited | No |