Social Marketing and Advertising in the Age of Social Media
Bibliographic Data
| ID | 19907465 |
|---|---|
| Authors | Tejhaswinee Pochun (corresponding author) |
| Editors | Lukas Parker (0000-0002-0609-9924), Linda Brennan (0000-0002-1964-1487) |
| Year | 2020 |
| Publication date | 2020-11-06 |
| Open Access | No |
| Type | BOOK |
| Venue | Social Marketing and Advertising in the Age of Social Media (SOURCE_BOOK) |
| Publisher | Edward Elgar Publishing (PUBLISHER • GB) |
| DOI | 10.4337/9781786434678 |
| OpenAlex | W3109442923 |
| ISBN | 9781786434678 |
| Language | EN |
| Citations received | 2 |
Advertising · Business · Digital marketing · Social marketing · Social media · Social media marketing · World Wide Web · Computer Science · Digital Marketing and Social Media · Marketing
| Citations per year | 1 |
|---|---|
| Citation span | 2024 - 2026 (3) |
| Highly cited | No |