The Routledge Handbook of Consumer Behaviour in Hospitality and Tourism

Bibliographic Data

ID19908358
AuthorsStella Kladou (0000-0002-4144-8667, corresponding author)
EditorsSaurabh Kumar Dixit (0000-0002-9478-084X)
Year2017
Pages484
Publication date2017-04-07
Open AccessNo
TypeBOOK
VenueRoutledge Handbook of Consumer Behaviour in Hospitality and Tourism (SOURCE_BOOK)
PublisherRoutledge (PUBLISHER • GB)
DOI10.4324/9781315659657
OpenAlexW3004536870
ISBN9781315659657
Open LibraryOL29329148M
Google BooksLeafDgAAQBAJ
LanguageEN
Citations received4

Loyalty in the tourism literature is borrowed from the consumer behaviour literature, but adapted to the specific characteristics of the tourism and hospitality industry. This chapter identifies key constructs that relate to loyalty behaviours in the tourism industry. Whilst research in the tourism literature focuses on antecedents of tourist loyalty such as satisfaction, value, motivation and service quality, there is a dearth of research on the impacts of new-fangled technologies such as social media and their impacts on the loyalty model. The chapter considers a new loyalty integrated model with antecedents of tourist loyalty such as trust in social media, destination image, consumption emotion and satisfaction. It reviews precursors of tourist loyalty such as the relationship between trust in social media and destination image. The chapter depicts new constructs that revamp a new loyalty integrated model. Since loyalty is beneficial to both tourists and service providers, monitoring its evolution is important

Advertising · Archaeology · Business · Hospitality · Media studies · Sociology · Tourism · Consumer Behavior in Brand Consumption and Identification · Diverse Aspects of Tourism Research · History · Hospitality and Tourism Education · Marketing

Tools

Open DOILibgenOpen Access