Handbook of Persuasion and Social Marketing

This timely set traces the evolution of social marketing from its deep roots in psychology, religion, and politics to its current role as an influencer of societal and behavioral change. Few realize that the methods behind the social marketing discipline are not new but are based on traditional sales techniques reengineered to advocate social responsibility. Since emerging, the movement has prompted a rapid change in how we communicate and what we say. Funding from government agencies, foundations, and organizations like the National Cancer Institute and the American Heart Association have prompted campaigns that promote healthy behaviors and deter unhealthy actions. In this three-volume set, a panel of experts take an unprecedented look at this marketing phenomena as a means of influencing behaviors that benefit individuals and society overall. This comprehensive collection examines the role of persuasion in a marketing context. The book's central theme is woven throughout each of the three volumes: volume one focuses on the conceptual and philosophical foundations of the trend; the second part addresses its theoretical and strategic dimensions; and the final section discusses applications to specific societal issues like personal, public, and environmental caretaking; disease prevention; good nutrition; and safe sex. Chapters address campaign planning, regulatory and compliance issues, and the measurement of outcomes

Advertising · Business · Persuasion · Social marketing · Sociology · Digital Marketing and Social Media · Marketing · Psychology · Social Psychology

• Understanding the Magic of Credibility for Political Leaders

  Varsha Jain, B E Ganesh•Journal of Political Marketing•2019

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• Is the industry reviving the old promotional strategies to promote new tobacco products in Indonesia? A social psychology perspective

  Open Access•Mouhamad Bigwanto•Frontiers in Communication•2022

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