B2B Brand Management
Incorporating Performance Branding, Transformative Marketing and Artificial Intelligence
Bibliographic Data
| ID | 19909323 |
|---|---|
| Authors | Philip Kotler, I Michi, Waldemar Pfoertsch (0000-0001-6124-2378, Pforzheim University of Applied Sciences) |
| Year | 2025 |
| Volume | 7 |
| Issue | 2 |
| Pages | 201-203 |
| Publication date | 2025-01-01 |
| Open Access | Yes |
| Type | BOOK |
| Venue | B2B Brand Management (SOURCE_BOOK) |
| Publisher | Springer Nature Switzerland (PUBLISHER) |
| DOI | 10.1007/978-3-031-94665-3 |
| OpenAlex | W1977807174 |
| ISBN | 9783031946653 |
| Open Library | OL60835215M |
| Language | EN |
| Citations received | 5 |
Advertising · Brand management · Business · Digital Marketing and Social Media · Marketing and Advertising Strategies · Brand name products · Industrial marketing
| Citations per year | 0.28 |
|---|---|
| Citation span | 2008 - 2019 (12) |
| Highly cited | No |