Selling Antislavery

Abolition and Mass Media in Antebellum America

Bibliographic Data

ID19915817
AuthorsTeresa A Goddu (corresponding author)
Year2020
Pages344
Publication date2020-12-31
Open AccessNo
TypeBOOK
VenueSelling Antislavery (SOURCE_BOOK)
PublisherUniversity of Pennsylvania Press (PUBLISHER • US)
DOI10.9783/9780812296969
OpenAlexW3035451406
Open LibraryOL34091082M
ISBN9780812296969
LanguageEN
Citations received9

A richly illustrated history of the American Anti-Slavery Society and its print, material, and visual artifactsBeginning with its establishment in the early 1830s, the American Anti-Slavery Society (AASS) recognized the need to reach and consolidate a diverse and increasingly segmented audience. To do so, it produced a wide array of print, material, and visual media: almanacs and slave narratives, pincushions and gift books, broadsides and panoramas. Building on the distinctive practices of British antislavery and evangelical reform movements, the AASS utilized innovative business strategies to market its productions and developed a centralized distribution system to circulate them widely. In Selling Antislavery, Teresa A. Goddu shows how the AASS operated at the forefront of a new culture industry and, by framing its media as cultural commodities, made antislavery sentiments an integral part of an emerging middle-class identity

Advertising · Business · Development economics · Economic history · Economics · Mass media · Political economy · Political science · Sociology · American Constitutional Law and Politics · Colonialism, slavery, and trade · History · Race, History, and American Society · Antislavery movements · Popular Culture · united states

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