Creating Marketing Magic and Innovative Future Marketing Trends

Proceedings of the 2016 Academy of Marketing Science (AMS) Annual Conference

Bibliographic Data

ID19922347
EditorsMaximilian Stieler
Year2017
Publication date2017-01-01
Open AccessYes
TypeBOOK
VenueCreating Marketing Magic and Innovative Future Marketing Trends (SOURCE_BOOK)
PublisherSpringer International Publishing (PUBLISHER • SG)
DOI10.1007/978-3-319-45596-9
OpenAlexW2594763464
ISBN9783319455969
Open LibraryOL28030593M
LanguageEN
Citations received5

Tools

Open DOISci-HubLibgen