The Routledge Handbook of Digital Sport Management

Bibliographic Data

ID19923397
AuthorsMichael L Naraine (0000-0002-9132-1269), Ted Hayduk, Ted Hayduk III, Jason P Doyle (0000-0002-5049-9407)
Year2022
Publication date2022-10-11
Open AccessNo
TypeBOOK
VenueRoutledge Handbook of Digital Sport Management (SOURCE_BOOK)
PublisherRoutledge (PUBLISHER • GB)
DOI10.4324/9781003088899
OpenAlexW4304194178
Open LibraryOL38796264M
ISBN9781003088899
LanguageEN
Citations received7

The Routledge Handbook of Sport Management is the most up-to-date and comprehensive guide to theory and practice in sport management ever published. It provides students and scholars with a broad ranging survey of current thinking in contemporary sport management, exploring best practice in core functional areas and identifying important future directions for new research. Key topics covered in the book include: managing performance marketing human resource management the economics and finance of sport strategy managing change governance of sports organizations customer relations branding and retail. With contributions from leading scholars and professionals from around the world, the book illustrates the global nature of contemporary sport business and highlights the opportunities and challenges for managers operating in an international market place. Representing a definitive survey of contemporary issues in sport management, this is an essential reference for all students, scholars and practitioners working in sport

Art history · Library science · Media studies · Sociology · Computer Science · Digital Games and Media · History · Sports Analytics and Performance · Sports, Gender, and Society

Tools

Open DOIOpen Access