Destination benchmarking

Concepts, practices and operations

Bibliographic Data

ID19924560
EditorsM Kozak (School of Tourism and Hospitality Management Mugla University Mugla Turkey)
Year2004
Pages216
Publication date2004-01-01
Open AccessNo
TypeBOOK
VenueDestination benchmarking (SOURCE_BOOK)
PublisherCABI Publishing (PUBLISHER)
DOI10.1079/9780851997452.0000
OpenAlexW263503963
ISBN9780851997452
Open LibraryOL22572004M
LanguageEN
Citations received13

This book evaluates different approaches to benchmarking, and their application within tourism destinations. It considers organization benchmarking (performance evaluation of a particular organization and its departments), and destination benchmarking, which involves all elements such as transport services, airport services, accommodation, leisure and sport, hospitality and local attitudes. The focus is on developing a specific benchmarking methodology that is relevant in the context of international tourism destinations. Three types of benchmarking are adopted to destination benchmarking: internal, external, and generic. Both qualitative and quantitative measures are revised to operationalize internal and external destination benchmarking procedures. Limitations of destination benchmarking are also discussed. The book has 10 chapters and a subject index

Benchmarking · Business · Computer Science · Cruise Tourism Development and Management · Diverse Aspects of Tourism Research · Marketing · Benchmarking (Management) · Management · Tourism

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