Digital Marketing and Consumer Engagement
Concepts, Methodologies, Tools, and Applications
Bibliographic Data
| ID | 19925319 |
|---|---|
| Editors | Information Resources Management Association (USA) |
| Year | 2018 |
| Publication date | 2018-01-01 |
| Open Access | No |
| Type | BOOK |
| Venue | Digital Marketing and Consumer Engagement (SOURCE_BOOK) |
| Publisher | IGI Global (PUBLISHER • US) |
| DOI | 10.4018/978-1-5225-5187-4 |
| OpenAlex | W4243016885 |
| Open Library | OL37280574M |
| ISBN | 9781522551874 |
| Language | EN |
"This book is an innovative reference source for the latest academic material on emerging technologies, techniques, strategies, and theories in the promotion of brands through forms of digital media. Highlighting a range of topics such as mobile commerce, brand communication, and social media"
Advertising · Business · Digital marketing · Digital Marketing and Social Media · Marketing · Electronic commerce
| Citation velocity | historical |
|---|---|
| Highly cited | No |