International Cases in Tourism Management

Bibliographic Data

ID19931501
AuthorsSusan Horner, John Swarbrooke
Year2004
Pages416
Publication date2004-02-18
Open AccessNo
TypeBOOK
VenueInternational Cases in Tourism Management (SOURCE_BOOK)
PublisherRoutledge (PUBLISHER • GB)
DOI10.4324/9780080473116
OpenAlexW588966907
Open LibraryOL36253289M
ISBN9780080473116
LanguageEN
Citations received15

International Cases in Tourism Management includes:* Profiles of individual companies* Case studies on destination management and marketing* Material on different management functions in tourism, such as marketing and human resource management* Case studies of particular types of tourism, such as ecotourism and cultural tourismThe case studies are supplemented by exercises and questions, which ensure that for students and tutors alike the book is the ideal accompaniment to all tourism courses

Archaeology · Business · Process management · Tourism · Business Strategy and Innovation · Diverse Aspects of Tourism Research · History · Hospitality and Tourism Education · Case studies · Management

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