Understanding the Consumer
Bibliographic Data
| ID | 19933164 |
|---|---|
| Authors | Isabelle Szmigin (0000-0003-1804-3888, corresponding author) |
| Year | 2003 |
| Publication date | 2003-01-01 |
| Open Access | No |
| Type | BOOK |
| Venue | Understanding the Consumer (SOURCE_BOOK) |
| Publisher | SAGE Publications Ltd (PUBLISHER • GB) |
| DOI | 10.4135/9781446216156 |
| OpenAlex | W611474048 |
| ISBN | 9781446216156 |
| Open Library | OL8030014M |
| Language | EN |
| Citations received | 6 |
Uniting marketing theory and practice in a consumer-centric approach, this book challenges the lip service usually paid to this concept and demonstrates that a fundamental understanding of the consumer is critical to the future of effective marketing
Business · Consumption (sociology) · Creativity · Economics · Epistemology · Meaning (existential) · Microeconomics · Production (economics) · Resistance (ecology) · Social science · Sociology · Digital Marketing and Social Media · Marketing · Philosophy · Psychology · Social Psychology · Advertising & Promotion · Business & Economics · Consumer behavior · Consumer Behavior - General · Finance · General · Market research · Marketing - General
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| Citations per year | 0.3 |
|---|---|
| Citation span | 2006 - 2021 (16) |
| Highly cited | No |