Poslovno komuniciranje
Bibliographic Data
| ID | 19936366 |
|---|---|
| Authors | Marko Ferjan (University of Maribor, corresponding author) |
| Year | 2017 |
| Publication date | 2017-01-01 |
| Open Access | No |
| Type | BOOK |
| Venue | Poslovno komuniciranje (SOURCE_BOOK) |
| Publisher | University of Maribor Press (PUBLISHER • SI) |
| DOI | 10.18690/978-961-286-092-9 |
| OpenAlex | W4243448553 |
| ISBN | 9789612860929 |
| Language | EN |
| References cited | 19 |
Business Communication. »Who are we as an organization?« Organizational identity is the answer to the question. This book explores norms, needs, expectations and wishes from environment and the behaviours that bring solutions in the world of constant changes, high competition and need for constant development. From the beginning of modern buissness, the key for survival has always been communication, and it still is today. Communication is a process of exchanging verbal and non verbal messages. As a human body reacts to stimulations it gets thru feeling, seeing, smelling, tasting and hearing, so the organisation shoud have an awareness of the internal and external environment. After detections from the physical world, the human brain develops perceptions, cognitions and emotions. In this process, the human body participates as a whole. Similarly, the communication of an organization should be considered as a whole. The content of business communication refers to all the attributes of the organization's identity. The forms of business communication are: interpersonal communication, marketing communication, public relations, investor relations, negotiations, lobbying and crisis communication; in context of organizational identity
Lobbying The European Union
Perception and its Objects
Customer loyalty in the hotel industry
The Business Case for Corporate Social Responsibility
How corporate social responsibility is defined
Dialogic communication in 140 characters or less
A Three-Dimensional Conceptual Model of Corporate Performance
Protecting Organization Reputations During a Crisis
The Effects of Employee Satisfaction, Organizational Citizenship Behavior, and Turnover on Organizational Effectiveness
Seven Models of Framing
The social construction of reality
The Modern World-System II
The Social Responsibility of Business Is to Increase Its Profits
Buyer–Seller Negotiations
Effects of Experience and Advice on Process and Performance in Negotiations
Between Facts and Norms
Access denied
Measures of Communication Satisfaction
| Citation velocity | historical |
|---|---|
| Highly cited | No |