Selling Happiness
Calendar Posters and Visual Culture in Early-Twentieth-Century Shanghai
Bibliographic Data
| ID | 19936845 |
|---|---|
| Authors | Ellen Johnston Laing (corresponding author) |
| Year | 2017 |
| Pages | 320 |
| Publication date | 2017-12-31 |
| Open Access | No |
| Type | BOOK |
| Venue | Selling Happiness (SOURCE_BOOK) |
| Publisher | University of Hawaii Press (PUBLISHER • US) |
| DOI | 10.1515/9780824843434 |
| OpenAlex | W4234380028 |
| ISBN | 9780824843434 |
| Open Library | OL29375079M |
| Language | EN |
| Citations received | 12 |
From the early twentieth century until the Communist takeover in 1949, Shanghai commercial artists created thousands of colorful posters and black and white advertisements that formed an essential part of modern life in the city. This visually appealing and richly illustrated work describes the origin and evolution of modern commercial art in China, focusing on colorful advertisement calendar posters that featured distinctive feminine images. It makes clear how essential commercial art and its institutional backing were to the development of modern art and even modern society in China over the past century. Selling Happiness discusses not only advertising art but also the production and marketing of the calendar poster. These posters, like other advertisements, were rendered in a Western realistic technique and were wildly and widely popular. Ordinary people throughout China often acquired them to decorate their homes. Laing outlines how the Chinese commercial artist, who rarely attended formal Western art classes, gained skills in Western representational art. In the final chapter of the book, she explains how the styles developed by the commercial poster artists during the 1920s and 1930s became the basis for certain types of propaganda art under the Chinese Communists in the 1950s and 1960s
Business · Happiness · Art, Politics, and Modernism · China's Socioeconomic Reforms and Governance · Chinese history and philosophy · Psychology · Social Psychology · 20th century · Advertising · Calendars · china · Chinese Posters · Commercial art · History · Posters · Posters, Chinese · Shanghai
The labour of girlhood innocence
Event, Abyss, Excess
Buying In
Marketing the Multinational in Shenbao , Shanghai, 1872–1889
Red Aesthetics, Intermediality and the Use of Posters in Chinese Cinema after 1949
Making Shanghai red again? Policies, practices, and problems in the rebranding of Shanghai’s red culture
The construction of a consumer population in advertising in 1920s China
An Analysis of Nudity in Chinese Magazine Advertising
Fantasies of Universality
Who Is Afraid of the Chinese Modern Girl
“Blackfella Missus Too Much Proud”
Chinese Domestic Interiors and “Consumer Constraint” in Qing China
| Citations per year | 0.67 |
|---|---|
| Citation span | 2008 - 2026 (19) |
| Highly cited | No |