Growing Brands Through Sponsorship

An Empirical Investigation of Brand Image Transfer in a Sponsorship Alliance

Bibliographic Data

ID19938436
AuthorsPhilip Gro (0000-0002-9837-3205, corresponding author), Philip Gross
Year2015
Publication date2015-01-01
Open AccessYes
TypeBOOK
VenueGrowing Brands Through Sponsorship (SOURCE_BOOK)
PublisherSpringer Fachmedien Wiesbaden (PUBLISHER)
DOI10.1007/978-3-658-07250-6
OpenAlexW2488627420
Open LibraryOL27999392M
ISBN9783658072506
LanguageEN

Tools

Open DOISci-HubLibgen