The Burden of Choice

Recommendations, Subversion, and Algorithmic Culture

Bibliographic Data

ID19944333
AuthorsJonathan Cohn (0000-0001-8567-7034, corresponding author)
Year2019
Publication date2019-12-31
Open AccessNo
TypeBOOK
VenueBurden of Choice (SOURCE_BOOK)
PublisherRutgers University Press (PUBLISHER • US)
DOI10.36019/9780813597850
OpenAlexW3031000280
Open LibraryOL34921706M
ISBN9780813597850
LanguageEN
Citations received53

The Burden of Choice examines how recommendations for products, media, news, romantic partners, and even cosmetic surgery operations are produced and experienced online. Fundamentally concerned with how the recommendation has come to serve as a form of control that frames a contemporary American as heteronormative, white, and well off, this book asserts that the industries that use these automated recommendations tend to ignore and obscure all other identities in the service of making the type of affluence they are selling appear commonplace. Focusing on the period from the mid-1990s to approximately 2010 (while this technology was still novel), Jonathan Cohn argues that automated recommendations and algorithms are far from natural, neutral, or benevolent. Instead, they shape and are shaped by changing conceptions of gender, sexuality, race, and class. With its cultural studies and humanities-driven methodologies focused on close readings, historical research, and qualitative analysis, The Burden of Choice models a promising avenue for the study of algorithms and culture

Political science · Politics · Sociology · Subversion · Computer Science · Law · Political Economy and Marxism · Consumer behavior · Consumer profiling · Consumption (Economics)

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