Tourism and the Branded City

Film and Identity on the Pacific Rim

Bibliographic Data

ID19944856
AuthorsStephanie Hemelryk Donald (0000-0001-9435-7905), Stephanie Donald, John Gammack (0000-0002-6386-6384), John G Gammack
Year2016
Pages234
Publication date2016-02-24
Open AccessNo
TypeBOOK
VenueTourism and the Branded City (SOURCE_BOOK)
PublisherRoutledge (PUBLISHER • GB)
DOI10.4324/9781315550770
OpenAlexW4254700699
Open LibraryOL33521349M
ISBN9781315550770
LanguageEN
Citations received3

Comparing the major Pacific Rim cities of Sydney, Hong Kong and Shanghai, this book examines world city branding. Whilst all three cities compete on the world's stage for events, tourists and investment, they are also at the centre of distinct film traditions and their identities are thus strongly connected with a cinematic impression. Using an interdisciplinary approach, this book not only analyses the city branding of these cities from the more widely researched perspectives of tourism, marketing and regional development, but also draws in cultural studies and psychology approaches which offer fresh and useful insights to place branding and marketing in general. The authors compare and contrast qualitative and quantitative original data as well as critically analyzing current texts and debates on city branding. In conclusion, they argue that city branding should contribute not only to regional development and identity, but also to sustainable economic well-being and public happiness

Advertising · Archaeology · Business · Geography · Tourism · Diverse Aspects of Tourism Research · Marketing · Asia - Far East · Australia · china · Cinéma · description and travel · Earth Sciences - Geography · East asia · Far East · hong kong · Human Geography · Motion pictures · Science · Science/Mathematics · Shanghai · Social aspects · Social aspects of Motion pictures · Social aspects of Tourism · Sydney (N.S.W.) · Tourism industry

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