Nation Branding in Modern History

Bibliographic Data

ID19945937
EditorsCarolin Viktorin, Jessica C E Gienow-Hecht, Annika Estner, Marcel K Will
Year2018
Pages290
Publication date2018-08-01
Open AccessNo
TypeBOOK
VenueNation Branding in Modern History (SOURCE_BOOK)
PublisherBerghahn Books (PUBLISHER • GB)
DOI10.3167/9781785339233
OpenAlexW4395105539
Open LibraryOL36335316M
ISBN9781785339233
LanguageEN
Citations received8

A recent coinage within international relations, “nation branding” designates the process of highlighting a country’s positive characteristics for promotional purposes, using techniques similar to those employed in marketing and public relations. Nation Branding in Modern History takes an innovative approach to illuminating this contested concept, drawing on fascinating case studies in the United States, China, Poland, Suriname, and many other countries, from the nineteenth century to the present. It supplements these empirical contributions with a series of historiographical essays and analyses of key primary documents, making for a rich and multivalent investigation into the nexus of cultural marketing, self-representation, and political power

Political science · History · Philippine History and Culture · Branding (Marketing) · Case studies · Cultural diplomacy · Cultural relations · International Relations · Marketing · National characteristics · Place marketing · Political aspects

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