Chinese Multinationals
Dados Bibliográficos
| ID | 19947783 |
|---|---|
| Autores | Jean-Paul Larçon (HEC ParisFrance, autor correspondente) |
| Ano | 2008 |
| Páginas | 268 |
| Data de publicação | 2008-10-01 |
| Open Access | Não |
| Tipo | BOOK |
| Periódico | Chinese multinationals (SOURCE_BOOK) |
| Editora | World Scientific (PUBLISHER • SG) |
| DOI | 10.1142/7028 |
| OpenAlex | W4236822424 |
| Open Library | OL23218789M |
| ISBN | 9789812835000 |
| Idioma | EN |
| Citações recebidas | 3 |
"This book examines the rise of Chinese companies in international markets during the last two decades of rapid expansion of the Chinese economy. The fruit of a collaboration between two leading business schools, HEC Paris and the School of Economics and Management of Tsinghua University, it provides a comprehensive overview of the strategies of Chinese multinationals in terms of international marketing and branding, M & As and international joint ventures, management of technology, organization and human resource management, etc. The strategies of several well-known companies are described in detail, including Baosteel, Bird, Haier, Hisense, Huawei Technologies, Lenovo, Nuchtech, Petrochina, TCL, Tsingtao Brewery, Wahaha, Wanxiang, etc."--Pub. website
Business · Socioeconomic Development in Asia · china · Chinese Corporations · Commerce · Corporations · Corporations, Chinese · foreign economic relations · International business enterprises · Internationale ondernemingen · Management
| Obras citantes distintas | 3 |
|---|---|
| Citações por ano | 0,18 |
| Intervalo de citações | 2009 - 2014 (6) |
| Velocidade de citação | historical |
| Altamente citado | Não |
| Tipos de citação | Neutras: 1 |