Consuming Books

The Marketing and Consumption of Literature

Bibliographic Data

ID19965823
AuthorsBrown (0000-0002-7084-9726, corresponding author), Stephen Brown (0000-0002-8508-8667)
Year2006
Pages224
Publication date2006-04-18
Open AccessNo
TypeBOOK
VenueConsuming Books (SOURCE_BOOK)
PublisherTaylor & Francis Group (PUBLISHER)
DOI10.1604/9780203020128
OpenAlexW652119085
Open LibraryOL22725301M
ISBN9780203020128
LanguageEN
Citations received10

Preface: Beanz Meanz Bookz 1. Rattles From the Swill Bucket (Stephen Brown) 2. Selling God's Book (Russell Belk) 3. The Extraordinary Tale of an Eight Point Eight Million Dollar Book (Michael Thomas) 4. The Pleasures of the Used Text: Revealing Traces of Consumption (Janet L. Borgerson & Jonathan E. Schroeder) 5. Culture Club: Marketing & Consuming The Da Vinci Code (Kent Drummond) 6. Martin Amis on Marketing (Daragh O'Reilly) 7. Paperback Mother (Lisa O'Malley, Maurice Patterson & Caoilfhionn Ni Bheachain) 8. On the Commercial Exaltation of Artistic Mediocrity: Books, Bread, Postmodern Statistics, Surprising Success Stories, & the Doomed Magnificence of Way Too Many Big Words (Morris B. Holbrook) 9. Book Reading Groups: A 'Male Outsider' Perspective (Avi Shankar) 10. You Can't Tell a Book by Its Cover: Bookworms, Bookcases & Bookcrossing (Pauline Maclaran & Rosalind Masterson) 11. Consuming Literature (Hope Jensen Schau) 12. Riddikulus! Consumer Reflections on the Harry Potter Phenomenon (Al Terego & Sue Denim) 13. Telling Tales of Virago Press (Lorna Stevens) 14. No Experience Necessary (or, How I Learned to Stop Worrying & Love Marketing) (Charles Chandler) 15. I Write Marketing Textbooks But Really I'm a Swill Guy (Chris Hackley) 16. A Step-by-Step Guide to Bridget Jones's Diary, Fight Club, & the 'How-to' Industry (Anthony Patterson & Stephen Brown)

Aesthetics · Art · Art history · Club · Literature · Media studies · Mediocrity principle · Performance art · Political science · Postmodernism · Sociology · Digital Games and Media · Law

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