Leisure Marketing
A Global Perspective
Bibliographic Data
| ID | 20003178 |
|---|---|
| Authors | Susan Horner, John Swarbrooke |
| Year | 2005 |
| Pages | 416 |
| Publication date | 2005-02-17 |
| Open Access | No |
| Type | BOOK |
| Venue | Leisure Marketing (SOURCE_BOOK) |
| Publisher | Butterworth-Heinemann (PUBLISHER) |
| OpenAlex | W642744101 |
| ISBN | 9780750655507 |
| Open Library | OL7972383M |
| Language | EN |
Business · Business marketing · Digital marketing · Leisure studies · Marketing effectiveness · Marketing management · Marketing mix · Marketing research · Marketing strategy · Political science · Return on marketing investment · Tourism · Consumer Behavior in Brand Consumption and Identification · Sport and Mega-Event Impacts · Sports, Gender, and Society · Crafts & Hobbies · Customer Service · Economics · Finance · General · Industrie · Industries - Hospitality, Travel & Tourism · Leisure · Leisure industry · Loisirs · Marketing · Marketing - General · Performing Arts · Sales & marketing · Sport & leisure industries · Sports · Sports & Recreation
| Highly cited | No |
|---|