Passion’s Fortune

The story of Mills & Boon

Dados Bibliográficos

ID20003729
AutoresJoseph McAleer (autor correspondente)
Ano1999
Páginas322
Data de publicação1999-10-28
Open AccessNão
TipoBOOK
PeriódicoPassion's fortune (SOURCE_BOOK)
EditoraOxford University Press (PUBLISHER • GB)
DOI10.1093/acprof:oso/9780198204558.001.0001
OpenAlexW2505228230
Open LibraryOL6892512M
ISBN9780198204558
IdiomaEN
Citações recebidas14

This is the first history of Mills & Boon, the British publishing phenomenon that has become a household name, synonymous with romantic fiction. This book, published on the firm's 90th anniversary, gives a history of Mills & Boon, drawing upon a long-lost archive of over 50,000 letters that reveal the intricate relationship between editorial policy, social attitudes, and sales. The author examines the dictates of the Mills & Boon formula and demonstrates how novels were ‘managed’ by the firm to ensure maximum sales and to nurture a cadre of loyal readers in Britain and throughout the Commonwealth. The result is a cultural phenomenon whose ‘product’ reflected the attitudes and morals of the age while offering women an addictive escape from everyday life

Art · Commonwealth · Cultural phenomenon · Epistemology · Literature · Media studies · Nature versus nurture · Passion · Phenomenon · Political science · Product (mathematics) · Project commissioning · Publishing · Romance · Social science · Sociology · Anthropology · Decadence, Literature, and Society · Historical Studies on Reproduction, Gender, Health, and Societal Changes · History · Law · Literature: history, themes, analysis · Philosophy · Psychology · Social Psychology · 20th century · biography · Great britain · Literature publishing · Mills & Boon (Firm)