Exploring Strategy
Text & Cases
Bibliographic Data
| ID | 20004913 |
|---|---|
| Authors | Gerry Johnson, Kevan Scholes, Richard Whittington (0000-0002-5185-4626) |
| Year | 2011 |
| Pages | 808 |
| Publication date | 2011-01-01 |
| Open Access | Yes |
| Type | BOOK |
| Venue | Exploring Strategy: Text & Cases (9th Edition) (SOURCE_BOOK) |
| Publisher | Japan Society of Medical Entomology and Zoology (PUBLISHER • JP) |
| OpenAlex | W360912841 |
| Open Library | OL27292019M |
| ISBN | 9780273732020 |
| Language | EN |
1 Introducing Strategy Part I - THE STRATEGIC POSITION Introduction to Part I 2 The environment 3 Strategic Capabilities 4 Strategic Purpose 5 Culture and Strategy Commentary on Part I The Strategic Position Part II - STRATEGIC CHOICES Introduction to Part II 6 Business Strategy 7 Corporate strategy and diversification 8 International strategy 9 Innovation and entrepreneurship 10 Mergers, acquisitions and alliances Commentary on Part II Strategic Choices Part III - STRATEGY IN ACTION Introduction to Part III 11 Evaluation strategies 12 Strategy development processes 13 Organising for success 14 Leadership and strategic change 15 The practice of strategy Commentary on Part III Strategy in Action
Business · Competitor analysis · Economics · Global strategy · Management · Mergers and acquisitions · Process management · Profit impact of marketing strategy · Strategic alignment · Strategic financial management · Strategic leadership · Strategic management · Strategic planning · Strategic thinking · Strategy implementation · Business Strategy and Innovation · Global and Cross-Cultural Management · International Business and FDI · Business planning · Marketing
| Citation velocity | historical |
|---|---|
| Highly cited | No |