Place Branding through Phases of the Image

Balancing Image and Substance

Bibliographic Data

ID20005713
AuthorsStaci M Zavattaro (0000-0002-4851-0179, corresponding author), S Zavattaro
Year2014
Publication date2014-08-07
Open AccessNo
TypeBOOK
VenuePlace Branding Through Phases of the Image (SOURCE_BOOK)
PublisherPalgrave Macmillan Limited (PUBLISHER)
OpenAlexW608409779
Open LibraryOL37185846M
ISBN9781137394514
LanguageEN

1. Utilizing Philosophy in Place Branding 2. Laying the Foundations 3. Putting it All Together: The Framework 4. Examples in Practice 5. Implications of the Framework 6. A Guide for Managers

Business · Epistemology · Knowledge management · Sociology · Computer Science · Consumer Behavior in Brand Consumption and Identification · Customer Service Quality and Loyalty · Diverse Aspects of Tourism Research · Philosophy · Marketing · Municipal government · politics and government · united states · Artificial Intelligence

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LibgenOpen Access