Extreme Asia

The Rise of Cult Cinema from the Far East

Bibliographic Data

ID20022360
AuthorsDaniel Martin (0000-0001-6483-3923, corresponding author)
Year2015
Pages192
Publication date2015-07-01
Open AccessYes
TypeBOOK
VenueExtreme Asia (SOURCE_BOOK)
PublisherEdinburgh University Press (PUBLISHER • GB)
DOI10.3366/edinburgh/9780748697458.001.0001
OpenAlexW4242735642
Open LibraryOL28563674M
ISBN9780748697458
LanguageEN
Citations received3

This book explains and analyses the unprecedented rise in visibility of ‘cult’ Asian cinema in the UK, especially between the years 2000 and 2005. Considering multiple factors behind the cultural, critical and economic success of Asia cinema in the West, this book focuses specifically on the hugely influential and pioneering (if deeply problematic) Tartan Films (formerly Metro-Tartan) Asia Extreme brand. This book is structured as a series of case studies, examining different films, filmmakers and distribution events in order to sketch an historical overview of this developing film cycle, paying attention primarily to the marketing and critical reception of these films. The Asia Extreme brand incorporated multiple genres – primarily horror, action, and erotic thrillers – and also elided the differences between various national cinemas. The role of Orientalism in both the marketing and reception of films from Hong Kong, Japan, and South Korea is also examined in detail

Advertising · Ancient history · Archaeology · Art history · Business · Cult · Economic geography · Geography · Media studies · Movie theater · Order (exchange) · Orientalism · Sketch · Sociology · Visibility · Asian Culture and Media Studies · History · Hong Kong and Taiwan Politics · Socioeconomic Development in Asia · asia · Film criticism · Motion pictures

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