Media of mass communication

PART ONE: THE MASS MEDIA CHAPTER 1: MASS MEDIA LITERACY Vignette: Arthur Sulzberger Jr. Importance of Mass Media Culture and Values Primary Mass Media Technology Melds MSM and New Media Mass Media Models Economics of Mass Media Media Conglomeration BOXES Media Databank: Media Usage Media People: Christina Saralegui Media People: Johannes Gutenberg Media Timeline: Media Technology Media Databank: Media Costs Media People: Rupert Murdoch Media Databank: Biggest U.S. Media Companies Media People: Vivendi Mastermind CHAPTER 2: BOOKS Vignette: Richard Sarnoff Influence of Books Book Industry Book Products Transformational Formats Book Authors Book Issues and Trends Online Libraries Evaluating Books BOXES Media Timeline: Development of Books Media People: William Holmes McGuffey Media People: Harriet Beecher Stowe Media People: Jane Friedman Media People: J.K. Rowling Media Databank: Book Publishers Media Databank: Bookstore Chains Media Technology: Espresso Book Machine Case Study: Authors as Franchise CHAPTER 3: NEWSPAPERS Vignette: Mary Junck Importance of Newspapers Newspaper Products Newspaper Chain Ownership National Dailies New York Times Hometown Newspapers Future for Dailies Weekly Newspapers Alternative and Minority Newspapers Evaluating Newspapers BOXES Media Databank: Largest U.S. Newspapers Media Databank: Newspaper Chains Media Databank: Newsroom Salaries Media Databank: Best U.S. Newspapers Media Timeline: Notable Dailies Media People: George Gilder Media Technology: Newspaper Production CHAPTER 4: MAGAZINES Vignette: Bonnie Fuller Influence of Magazines Magazines as Media Innovators Consumer Magazines Non-Newsrack Magazines Magazine Demassification Evaluating Magazines BOXES Media Timeline: Magazines Media Databank: Magazine Circulation Media People: Margaret Bourke-White Media People: Walter Isaacson Media People: DeWitt and Lila Wallace Media People: Sara Josepha Hale Media People: Myles Kovacs Media People: Bella Price CHAPTER 5: SOUND RECORDING Vignette: Shawn Fanning Influence of Sound Recordings Recording Industry Transforming Innovations Regulatory Pressure Artistic Autonomy Streaming Crisis Evaluating Record Companies BOXES Media Timeline: Development of Record Industry Media Timeline: Recording Timeline Media Technology: Albums: The Rise and Fall Media Technology: Sound Mixing Media Databank: Recorded Music Genres Media People: 50 Cent Case Study: Streaming: Suicide or Success? CHAPTER 6: MOVIES Vignette: John Lasseter Importance of Movies Movie Technology Movie Industry Products Movie Industry: Production Movie Industry: Distribution. Movie Industry: Exhibition Movie Censorship Media Literacy and Movies BOXES Movie Revenue Movie Technology Media People: Mark Cuban Media Databank: Big Budget Movies Media Technology: Computer-Generated Imagery Media People: Lourdes Portillo Media People: Robert Flaherty Media Databank: Major Movie Studios Media People: Adolph Zukor Media People: Steven Spielberg Media Databank: Global Box Office Media Timeline: Movie Exhibition Media Databank: Major Movie-House Chains Media Timeline: Movie Censorship Media Databank: Movie ratings Media People: Bob and Harvey Weinstein CHAPTER 7: RADIO Vignette: Paul Harvey Influence of Radio Radio Technology Radio Industry Infrastructure Infrastructure Transition Corporate Radio Radio Content Radio Trends Quality on the Air BOXES Media Timeline: Networks Media Timeline: Radio Technology Regulation Media People: Gordon McLendon Media People: John Brinkley Media People: Edward R. Murrow Media People: Howard Stern Media Databank: Radio Chains Media Databank: Radio Formats Media Technology: Airplay for Sale Case Study: More Power for Low Power CHAPTER 8: TELEVISION Vignette: Steve Jobs Television in Transition Television Technology Corporate Structure Economics of Television Television Content Issues Untethering Television's Future BOXES Media People: Philo Farnsworth Media Timeline: Television Technology Media People: Ed Parsons Media Databank: Cable and Satellite Delivery Companies Media Technology: Digital Television Media Databank: Television Chains Media People: Maria Celeste Arraras Media Technology: Video on Demand Media Databank: Income-Based Viewership Media Technology: Mobile Television CHAPTER 9: INTERNET Vignette: Sebastian Babolat Influence of Internet Internet Technology Reshaping the Internet Commerce and the Internet Evaluating the Internet Media Melding Public Policy and the Internet BOXES Media Timeline: Internet Media People: William Shockley Media People: Vint Cerf Media People: Tim Berners-Lee Media People: Marc Andreessen Media Technology: Carbon Nanotubes Media Databank: Movie Advertising Case Study: Do We Need Net Neutrality? Media People: Glenn Reynolds PART TWO: MASS MESSAGES CHAPTER 10: NEWS Vignette: Naomi Oreskes Journalism Traditions Concepts of News Personal Values in News Variables Affecting News Influences on News Confidential Sources Journalism Trends Identifying Good Journalism BOXES Media Timeline: Journalistic Practices Media People: Benjamin Day Media People: James Gordon Bennett Media People: Seymour Hersh Media People: Ida Wells-Barnett Media Databank: National Public Radio Audiences Media People: Earl Caldwell Case Study: Are Journalists Who Publish Classified Information Criminals? Media People: Oriana Fallaci CHAPTER 11: PUBLIC RELATIONS Vignette: Peter Diamantis Importance of Public Relations Origins of Public Relations Structure of Public Relations Public Relations Services Media Relations Professionalization BOXES Media Timeline: Public Relations Media People: Paul Garrett Media Databank: Public Relations Agencies Media People: Jack Abramoff Media People: Edward Bernays Media People: Leslie Unger CHAPTER 12: ADVERTISING Vignette: Bob Greenberg Importance of Advertising Origins of Advertising Advertising Agencies Placing Advertisements New Advertising Platforms Pitching Messages Research and Psychology Advertising Regulation Problems and Issues BOXES Media Databank: Largest Advertisers Media Timeline: Development of Advertising Media Databank: Advertising Agencies Media Databank: Advertising Spending by Medium Media Databank: Gaming Ads Media Technology: Measuring Creativity Media People: Dave Balter CHAPTER 13: ENTERTAINMENT Vignette: Jerry Bruckheimer Entertainment in History Performance as Media Entertainment Story-Telling as Media Entertainment Music as Media Entertainment Sports as Media Entertainment Gaming as Media Content Sex as Media Entertainment Evaluating Media Content BOXES Media Databank: Record Sales by Genre Media People: Protest Musicians Media Databank: Television Episodes Media Technology: Digital DJs Media People: Shigeri Miyamoto Media Databank: Leading Games Media Databank: Game Publishers Media Databank: Gaming Ads Media People: Nelly CHAPTER 14: RESEARCH Vignette: Susan Whiting Public-Opinion Sampling Measuring Audience Size Measuring Audience Reaction Audience Analysis Applied and Theoretical Research BOXES Media People: Andy Kohut Media People: George Gallup Media People: Joseph Campbell Media Timeline: Media Research Media Databank: Cohort Analysis Case Study: Ratings Technology PART THREE: MASS MEDIA ISSUES CHAPTER 15: MASS COMMUNICATION Vignette: Wilbur Schramm Types of Communication Components of Communication Communication Models Fundamentals in the Process Players in the Process Impediments to Communication Results of Mass Communication BOXES Media People: David Sarnoff CHAPTER 16: MASS MEDIA EFFECTS Vignette: Orson Welles Effects Studies Uses and Gratifications Studies Individual Selectivity Socialization Media-Depicted Violence Media Agenda-Setting for Individuals Media-Induced Anxiety BOXES Media Timeline: Understanding Mass Media Effects Media Timeline: Violence and Mass Communication Media People: Sports Nicknames and Mascots Media People: Steve Schild Media People: Peggy Charren Media People: Sam Peckinpah Media People: George Gerbner CHAPTER 17: MASS MEDIA AND SOCIETY Vignette: Marshall McLuhan Mass Role in Culture Social Stability Cultural Transmission Mass Media and Fundamental Change BOXES Media Timeline: Mass Communication and Culture Media People: Shonda Rhimes Media Databank: Diversity in the News Case Study: Media Advocacy: Will It Make a Difference? CHAPTER 18: GLOBAL MASS MEDIA Vignette: Jean-Jazcques Gomez Mass Media and Nation-States Global Conglomeration Effects of Globalization Cultural Intrusion Global Media Models Global Media Players Global Media Companies Mass Media in China Distinctive Media Systems War Zones BOXES Media People: Herbert Schiller Media People: Orphan Pamuk Media People: Jineth Bedoya-Lima Media Databank: MTV Subscribers Media Databank: Movie Power CHAPTER 19: MASS MEDIA AND GOVERNANCE Vignette: Arnold Schwarzenegger Media Role in Governance Media as Information Sources Media Effects on Governance Government Manipulation of Media Status of the Watchdog Campaign Blogs Media-Government Issues Chapter Wrap-Up Questions for Review Questions for Critical Thinking Keeping Up-to-Date BOXES Media People: Donna Brazile Media People: Helen Thomas Media People: Tony Snow CHAPTER 20: LAW Vignette: Jon Lech Johansen U.S. Constitution Prior Restraint Defamation Privacy Law Journalism Law Obscenity and Pornography Censorship Copyright BOXES Media People: Jay Near Media People: Clarence Brandenberg Media People: Oprah Winfrey Media Timeline: Landmarks in Media Law CHAPTER 21: ETHICS Vignette: Jim DeFede The Difficulty of Ethics Media Ethics Moral Principles Process vs. Outcome Potter's Box Ethics and Other Issues Unsettled, Unsettling Questions BOXES Media Timeline: Media Ethics Media People: Ted Cohen Media People: Charlie Gay Media People: Jim Frey Case Study: Pre-Packaged News: Who Funds Advocacy? ELECTRONIC CHAPTER 22: VISUAL MESSAGES ELECTRONIC CHAPTER 23: MEDIA AND POLITICAL SYSTEMS

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