Message-Attitude-Behavior Relationship

Theory, Methodology, and Application

Bibliographic Data

ID20032593
AuthorsDonald P Cushman, Robert D Mcphee (0000-0003-4624-9007)
Year1981
Pages339
Publication date1981-01-01
Open AccessNo
TypeBOOK
VenueMessage-attitude-behavior relationship (SOURCE_BOOK)
PublisherAcademic Press (PUBLISHER • US)
DOI10.1604/9780121997601
OpenAlexW606654540
Open LibraryOL4092512M
ISBN9780121997601
LanguageEN
Citations received8

For many years, there has been a need in the social and behavioral sciences for a single volume providing a precise and careful treatment of axiomatic, causal processes, and sets-of-laws approaches to theory construction. In this volume, we have brought together applications of stochastic, path analytic, and multidimensional scaling research methodologies to advance understanding of one of the behavioral sciences' most troublesome problems: the defining of the relationship between messages, attitudes, and behaviors. Specifically, the material presented here has important implications for ongoing controversies in communication, psychology, social psychology, sociology, and anthropology regarding the relationship of alternative methods of theory construction and mathematical modeling techniques. This volume will advance understanding of alternative conceptualizations of various message strategies, cognitive and information processing models, and their relevance to the study of behavior. Social scientists engaged in behavioral research will find this comparative and integrative approach both interesting and powerful

Cognitive psychology · Computer Science · Impact of Technology on Adolescents · Opinion Dynamics and Social Influence · Psychology · Social Media and Politics · Social Psychology · Attitude · Attitude (Psychology) · Communication · Congresses · Human behavior · Interpersonal communication · Interpersonal relations · Marine biology · Psychology Set

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