Music, Political Messaging, and Nigeria's 2015 Presidential Election

Bibliographic Data

ID20037960
AuthorsStella A Aririguzoh (0000-0002-7309-1519, Covenant University, corresponding author)
Year2019
Pages261-282
Publication date2019-01-01
Peer ReviewedYes
Open AccessNo
TypeCHAPTER
VenueMusic and Messaging in the African Political Arena (SOURCE_BOOK)
PublisherIGI Global (PUBLISHER • US)
DOI10.4018/978-1-5225-7295-4.ch014
OpenAlexW2904515320
ISBN9781522572954
LanguageEN
Citations received2
References cited18

Music and songs command public attention and generally appeal to a large number of people. During the 2015 Nigerian presidential election, some politicians and their parties virtually took over the musical space to woo voters. The message creators for incumbent President Goodluck Jonathan and his challenger, Muhammadu Buhari, crafted music-laden television commercials to convey their manifestos. This chapter used a content analytical method to investigate how various pieces of musical compositions were used as communication tools in the television adverts used in the elections. Specifically, it examined the musical genre, words, context, message, and discourse. Overall, most of the political advertisements used in the election were built around music and songs in praise of the candidates or used to tarnish their image

Advertising · Appeal · Art · Business · Literature · Media studies · Musical · Political science · Politics · Praise · Presidential election · Presidential system · Sociology · History · Law · Media Influence and Politics · Media Studies and Communication · Social Media and Politics

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