Cultural dependency and the mass media

Bibliographic Data

ID20040158
AuthorsJay G Blumler, Michael Gurevitch
Year2005
Pages181-202
Publication date2005-07-05
Peer ReviewedYes
Open AccessNo
TypeCHAPTER
VenueCulture, Society and the Media (SOURCE_BOOK)
PublisherRoutledge (PUBLISHER • GB)
DOI10.4324/9780203978092-15
OpenAlexW3165773415
ISBN9780203978092
LanguageEN
Citations received4
References cited1

The focus of this chapter is on the role of the mass media in the poorer countries of the world, how the functions of the media relate to one or more definitions of ‘national development’, and especially on whether and how the media serve as channels for inter-cultural ‘invasion’ of the poorer countries by the more affluent and powerful nations. In other words, the central theme is the role of the mass media in relations of cultural dependency between nations. The title might suggest to some that this theme belongs in the study of ‘inter-cultural communication’. But others might argue that the heart of the problem lies in the imbalance of power between nations. Either way, this chapter can do little more than signpost some issues that are central to the question of the contribution of the media to dependency. At the same time it should be kept in mind that cultural dependency can also reflect, and may reinforce, imbalances of socioeconomic power among the affluent nations, or among cultures within nations. Nor must it be assumed that the mass media are necessarily the most significant contributors to cultural dependency, let alone to other forms of dependency

Advertising · Business · Dependency (UML) · Mass media · Sociology · African history and culture studies · Artificial Intelligence · Computer Science · Psychology · World Systems and Global Transformations

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