Wave of home culture and MNC performance
The Korean Wave (Hallyu)
Bibliographic Data
| ID | 20043357 |
|---|---|
| Authors | Daekwan Kim (0000-0001-9597-792X), Seong-Do Cho, Gang Ok Jung |
| Year | 2013 |
| Pages | 193-216 |
| Publication date | 2013-10-08 |
| Peer Reviewed | Yes |
| Open Access | No |
| Type | CHAPTER |
| Venue | International Marketing in Fast Changing Environment (SOURCE_BOOK) |
| Publisher | Emerald Group Publishing Limited (PUBLISHER) |
| DOI | 10.1108/s1474-7979(2013)0000024012 |
| OpenAlex | W2460519932 |
| ISBN | 9781781908969 |
| Language | EN |
| References cited | 56 |
Multinational corporations (MNCs) are converging world cultures by creating common consumer lifestyles across countries through standardized products. However, little is known about how consumers’ exposure to foreign cultures affects their purchase experience from the country. This study explores this gap in the literature by investigating how consumers’ exposure to foreign cultural source (e.g., entertainment) shapes their attitude toward its country. This attitude is conceptualized to influence the perceived product quality and corporate ability of the country’s MNCs, which are further hypothesized to influence consumers’ purchase experience with products offered by the MNCs. Furthermore, the impact of product quality and corporate ability on consumer purchase experience is expected to be moderated by consumer ethnocentrism. The study framework is tested in the context of the Korean Wave (or “Hallyu”) using data consisting of 533 Indonesian consumers. The results support most of the study hypotheses. Theoretical and managerial implications of these findings are discussed
Advertising · Business · Consumer ethnocentrism · Country of origin · Entertainment · Ethnocentrism · Geography · Indonesian · Korean Wave · Multinational corporation · Political science · Asian Culture and Media Studies · Consumer Behavior in Brand Consumption and Identification · Digital Marketing and Social Media · Psychology · Social Psychology · Marketing
The Chain of Effects from Brand Trust and Brand Affect to Brand Performance
Collaborative and Iterative Translation
The Animosity Model of Foreign Product Purchase
Measuring the Hedonic and Utilitarian Dimensions of Consumer Attitude
Status Consumption in Consumer Behavior
The Role of Attitude toward the Ad as a Mediator of Advertising Effectiveness
Consumer Ethnocentrism
The Ties That Bind
The Company and the Product
An Examination of the Nature of Trust in Buyer-Seller Relationships
On the evaluation of structural equation models
Cutoff criteria for fit indexes in covariance structure analysis
Evaluating Structural Equation Models with Unobservable Variables and Measurement Error
Assessing the Role of Emotions as Mediators of Consumer Responses to Advertising
Fact or Fiction
A Program of Classical Conditioning Experiments Testing Variations in the Conditioned Stimulus and Context
Image Variables in Multi-Attribute Product Evaluations
Nation Equity
Sympathy and Empathy
Effects of Korean television dramas on the flow of Japanese tourists
Determinants of Product Evaluation
Classical and Vignette Television Advertising Dramas
Toward a Theory of Status Consumption in Less Industrialized Countries
Empathy Versus Pride
| Citation velocity | historical |
|---|---|
| Highly cited | No |