Netflix
Bibliographic Data
| ID | 20054033 |
|---|---|
| Authors | Timothy C Havens (0000-0002-5746-3749), Timothy Havens, Ryan Stoldt (0000-0002-1827-0936) |
| Year | 2022 |
| Pages | 201-212 |
| Publication date | 2022-06-09 |
| Peer Reviewed | Yes |
| Open Access | No |
| Type | CHAPTER |
| Venue | From Networks to Netflix (SOURCE_BOOK) |
| Publisher | Routledge (PUBLISHER • GB) |
| DOI | 10.4324/9781003099499-22 |
| OpenAlex | W4293082596 |
| ISBN | 9781003099499 |
| Language | EN |
| Citations received | 6 |
Netflix’s global expansion has required new innovations in the channel brand hierarchy as the company seeks to promote both its service and its programming in unfamiliar territories. Examining strategies of translation and personalization closely reveals how brand hierarchies are increasingly rooted in the technological affordances of different content delivery systems
| Unique citing works | 6 |
|---|---|
| Citations per year | 3 |
| Citation span | 2024 - 2026 (3) |
| Citation velocity | current |
| Highly cited | No |
| Citation types | Neutral: 6 |