China

Advertising Yesterday and Today

Bibliographic Data

ID20056534
AuthorsHong Cheng (0009-0006-9669-8969, corresponding author), Cheng Hong (0000-0002-4769-7285, corresponding author)
Year2000
Pages255-284
Publication date2000-01-01
Peer ReviewedYes
Open AccessNo
TypeCHAPTER
VenueInternational Advertising: Realities and Myths (SOURCE_BOOK)
PublisherSAGE Publications, Inc. (PUBLISHER)
DOI10.4135/9781452231334.n18
OpenAlexW2482293467
ISBN9781452231334
LanguageEN
Citations received2