Is Targeted Advertising always Beneficial
Bibliographic Data
| ID | 20057554 |
|---|---|
| Authors | Nada Ben Elhadj-Ben Brahim (École Polytechnique), Rim Lahmandi-Ayed (LIM (Groupe MES)-Ecole Polytechnique de Tunisie, France), Rim Lahmandi‐Ayed (0000-0002-6427-4778, École Polytechnique), Didier Laussel (0000-0002-1590-493X, Aix-Marseille Sciences Economiques) |
| Year | 2014 |
| Pages | 551-585 |
| Publication date | 2014-06-01 |
| Peer Reviewed | Yes |
| Open Access | No |
| Type | CHAPTER |
| Venue | Econometric Methods and Their Applications in Finance, Macro and Related Fields (SOURCE_BOOK) |
| Publisher | World Scientific (PUBLISHER • SG) |
| DOI | 10.1142/9789814513470_0020 |
| OpenAlex | W4241776500 |
| ISBN | 9789814513470 |
| Language | EN |
The following sections are included:IntroductionThe Model and Some Preliminary ResultsTargeted AdvertisingComparison with Random AdvertisingConclusionAppendixReferences
| Citation velocity | historical |
|---|---|
| Highly cited | No |