The aesthetic society

Or how I edit my Instagram 1

Bibliographic Data

ID20059637
AuthorsЛев Манович (corresponding author), Lev Manovich (0000-0003-0667-7584)
Year2020
Pages192-212
Publication date2020-05-31
Peer ReviewedYes
Open AccessNo
TypeCHAPTER
VenueData Publics (SOURCE_BOOK)
PublisherRoutledge (PUBLISHER • GB)
DOI10.4324/9780429196515-13
OpenAlexW3034029904
ISBN9780429196515
LanguageEN
Citations received8

We live in the aesthetic society (i.e., the society of aesthetically sophisticated consumer goods and services). In such a society, the production of beautiful images, interfaces, objects, and experiences, are central to economic and social functioning. Rather than being a property of art, sophisticated aesthetics becomes the key property of commercial goods and services. Aesthetic society values space designers, user-experience designers, architects, photographers, models, stylists, and other design and media professionals, as well as individuals who are able to use social media, including making beautiful and refined images, and work with marketing and analytics tools. “Using” in this context refers to creating successful content, promoting this content, communicating with followers, and achieving desired goals. This chapter considers the area of the aesthetic society that became particularly important in the 2010s – Instagram. It discusses different types of photos shared on Instagram: casual, professional, and designed. It then covers in detail the strategies used by Instagram authors to create the designed images. The activity of these authors is also discussed in relation to a number of concepts proposed to describe cultures: mainstream, subcultures, tribes

Aesthetics · Art · Visual arts · Asian Culture and Media Studies

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