China’s International Broadcasting

A Case Study of CCTV International

Bibliographic Data

ID20072365
AuthorsXiaoling Zhang (0000-0001-7634-3649, corresponding author)
Year2011
Pages57-71
Publication date2011-01-01
Peer ReviewedYes
Open AccessYes
TypeCHAPTER
VenueSoft Power in China (SOURCE_BOOK)
PublisherPalgrave Macmillan US (PUBLISHER)
DOI10.1057/9780230116375_4
OpenAlexW2295982502
ISBN9780230116375
LanguageEN
Citations received21

China has drastically increased investment in its international media with the goals of airing its views, enhancing the country' s global influence, and showcasing its rise as a great power in a nonthreatening and nonconfrontational manner. As noted in previous chapters, media organizations such as China Central Television (CCTV), Xinhua News Agency, and People's Daily have all received substantial financial support from the government in recent years for their ambitious global expansion. This chapter focuses on China's efforts in international broadcasting

Business · China · Computer security · Economic growth · Economics · International agency · Political science · Politics · Social science · Sociology · Asian Culture and Media Studies · China's Socioeconomic Reforms and Governance · Hong Kong and Taiwan Politics · Law · Medicine

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