The Agenda-Setting Role of the News Media

Bibliographic Data

ID20072612
AuthorsSebastián Valenzuela (0000-0001-5991-7364), Maxwell Mccombs (0000-0001-5292-0958)
Year2019
Pages99-112
Publication date2019-03-14
Peer ReviewedYes
Open AccessNo
TypeCHAPTER
VenueIntegrated Approach to Communication Theory and Research (SOURCE_BOOK)
PublisherRoutledge (PUBLISHER • GB)
DOI10.4324/9780203710753-10
OpenAlexW2938306756
ISBN9780203710753
LanguageEN
Citations received14

One of the important roles of the mass media is the setting of agendas in daily life. What is emphasized in the media, whether traditional or digital, has been found to have a profound impact on not only what people think, but the salience of the issues at any given point in time. This chapter reviews the theory behind agenda-setting and the variables that form, shape, and prime the public’s opinions, attitudes, and behaviors. The chapter also examines the new media and how it impacts on agenda-setting theory and research

Advertising · Business · Media studies · Political science · Public relations · Sociology · Media Studies and Communication

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