Netflix’s Corporate Sphere in Asia in the Digital Platform Era

Bibliographic Data

ID20072784
AuthorsD Y Jin (0000-0002-2507-7333, corresponding author)
Year2021
Pages167-175
Publication date2021-04-02
Peer ReviewedYes
Open AccessNo
TypeCHAPTER
VenueRoutledge Handbook of Digital Media and Globalization (SOURCE_BOOK)
PublisherRoutledge (PUBLISHER • GB)
DOI10.4324/9780367816742-21
OpenAlexW3138717748
ISBN9780367816742
LanguageEN
Citations received4

By employing a critical political economy approach and platform imperialism theory, this chapter analyzes O.T.T. services, in particular Netflix’s global dominance, in order to determine the ways in which Netflix newly constructs platform imperialism as a new form of imperialism. It discusses the major characteristics of Netflix in the global cultural industries, which controls the vicious chain of the broadcasting and film industries. Second, it examines the ways in which Netflix influences the content production sector, as well as consumption in Asian cultural and platform industries, as Asian countries have shifted their methods of production and exhibition by learning from Netflix. Finally, it examines how Netflix promotes imperialism which expands asymmetrical power relations between the U.S. and other parts of the world. In other words, it articulates whether Netflix actualizes platform imperialism (Jin, 2015), referring to an asymmetrical relationship of interdependence between the West, primarily the U.S., and many developing countries, based on its crucial role in reshaping the global cultural industry. I expect that the discussions in this chapter will shed light on the current debates on the increasing role of Netflix as a digital platform in the globalization context

Business · Asian Culture and Media Studies

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