Media Branding and Media Marketing
Conflicts with Journalistic Norms, Risks of Trial and Error
Bibliographic Data
| ID | 20073469 |
|---|---|
| Authors | Stephan Ruß-Mohl (Università della Svizzera italiana), Rukhshona Nazhdiminova (Università della Svizzera italiana) |
| Year | 2015 |
| Pages | 337-353 |
| Publication date | 2015-01-01 |
| Open Access | Yes |
| Type | CHAPTER |
| Venue | Handbook of Media Branding (SOURCE_BOOK) |
| Publisher | Springer International Publishing (PUBLISHER • SG) |
| DOI | 10.1007/978-3-319-18236-0_23 |
| OpenAlex | W2346436130 |
| ISBN | 9783319182360 |
| Language | EN |
| Citations received | 2 |
| References cited | 14 |
Advertising · Brand management · Business · Corporate branding · Credibility · Political science · Public relations · Media Studies and Communication · Media, Gender, and Advertising · Public Relations and Crisis Communication · Marketing
| Citations per year | 0.29 |
|---|---|
| Citation span | 2019 - 2022 (4) |
| Highly cited | No |