An Avatar With a Mission

This book explores devotional Hinduism in a modern context of high consumerism and revolutionised communications. It focuses on a fast-growing and high-profile contemporary Hindu guru faith originating in India and attracting a transnational following. The organisation is led by a vastly popular female guru, Mata Amritanandamayi, whom devotees worship as an avatar and a healer of the ills of the contemporary world. By drawing upon multi-sited ethnographic fieldwork among the mata's primarily urban, educated 'middle class' Indian devotees, the author provides crucial insights into new trends in popular Hinduism in a post-colonial and rapidly modernising Indian setting

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