Popular Music, Streaming, and Promotional Media

Enduring and Emerging Industrial Logics

Bibliographic Data

ID20082942
AuthorsLeslie M Meier (0000-0001-8197-5640, corresponding author)
Year2019
Pages321-334
Publication date2019-12-31
Peer ReviewedYes
Open AccessNo
TypeCHAPTER
VenueMaking Media (SOURCE_BOOK)
PublisherAmsterdam University Press (PUBLISHER • NL)
DOI10.1515/9789048540150-024
OpenAlexW4240964994
ISBN9789048540150
LanguageEN
Citations received2
References cited8

The production and consumption of popular music has changed significantly in the digital era, affecting the revenue strategies of the music industries.Focusing on two recent phenomena に streaming music and artist-brand deals に this chapter discusses how these developments encourage an uneven distribution of career opportunities and rewards in the music industries, and elaborates on how the increasingly promotional role of media content means that music is becoming subordinated to marketing. From selling music to promoting brandsToday, popular music routinely features in and, hence, serves the function of promotional media.This term signals something distinct from music promotion, which Devon Powers defines and sale of popular music among the listening public (Powers, 2013, p. 315).Popular music use as a tool for lending cultural legitimacy and appeal to brands unrelated to music as such has

Advertising · Business · Asian Culture and Media Studies · Cultural Industries and Urban Development

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