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Marketing ‘Japan’

Japanese Cultural Presence Under a Global Gaze [1998]

Bibliographic Data

ID20084062
AuthorsKoichi Iwabuchi (0000-0002-9394-6174, corresponding author)
Year2023
Pages218-232
Publication date2023-04-28
Peer ReviewedYes
Open AccessNo
TypeCHAPTER
VenueThe Design Culture Reader (SOURCE_BOOK)
PublisherRoutledge (PUBLISHER • GB)
DOI10.4324/9781003416692-30
OpenAlexW4367315067
ISBN9781003416692
LanguageEN
Citations received1

The Japanese cultural commodities that circulate so successfully seem, in relation, to lack any connection to Japanese bodies. Even some of the most popular character games produced by Japanese companies distinctly play down any relation to Japanese populations. The fact that the Japanese pop that is being adapted is in turn an adoption and alteration of American pop vernacular casts Japan as crucial cultural intermediary for the spread of a sort of global-Americanism design culture. Japanese animation industries always have the global market in mind and are aware that the non-Japanese-ness of characters works to their advantage in the export market. While Japanese cultural industries have been unsure of the exportability of distinctively Japanese products, they are confident that other Asian countries will follow the same path as Japan in terms of a rapid indigenisation of foreign popular culture

Business · Economic geography · Gaze · Geography · Political science · Computer Science · Globalization and Cultural Identity · Japanese History and Culture · Artificial Intelligence

  • Cute and Cool in Contemporary Japanese Visual Arts

    Open Access•Gunhild Borggreen•The Copenhagen Journal of Asian…•2013

Unique citing works1
Citations per year0,08
Citation span2013 - 2013 (1)
Citation velocityhistorical
Highly citedNo
Citation typesNeutral: 1

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