Women and Sexual Desire in the Japanese Popular Media

Bibliographic Data

ID20084375
AuthorsAlexandra Hambleton (0000-0002-8306-1233, American University of Paris, corresponding author)
Year2012
Pages115-129
Publication date2012-01-01
Peer ReviewedYes
Open AccessYes
TypeCHAPTER
VenueWomen and the Media in Asia (SOURCE_BOOK)
PublisherPalgrave Macmillan UK (PUBLISHER)
DOI10.1057/9781137024626_6
OpenAlexW2255545166
ISBN9781137024626
LanguageEN
References cited20

There are many ways in which the Japanese mainstream media discuss, depict and wrestle with issues of female sexuality. This chapter focuses primarily on the case of women’s magazine anan and TV programme Yoru Bijo, both of which purport to provide information about sex and pleasure to female consumers. In 1984, the Japanese women’s magazine anan began the tradition of publishing a yearly ‘sex special’ and in 1989 grabbed headlines with the cover ‘Become Beautiful through Sex’ (sekkusu de kirei ni naru). Since then the magazine has continued to push the boundaries of social acceptability with a wide variety of erotic content and an ongoing sex survey of their readers that gauges changing concepts of sexual norms and perversions. Similarly, local TV production Yoru Bijo (Night Beauties), running from 2004 to 2007, dedicated weekly episodes to advising female viewers about pornographic videos, magazines and even love hotels that theymay enjoy. Both anan and Yoru Bijo are examples of the rising number of magazines, TV programmes, books and other media about sex that are increasingly marketed to a female audience in Japan

Advertising · Art · Human sexuality · Literature · Mainstream · Media studies · Pleasure · Political science · Publishing · Sociology · Asian Culture and Media Studies · Gender Studies · Gender, Feminism, and Media · Japanese History and Culture · Psychology

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