Media audiences Reception analysis
Mass communication as the social production of meaning
Bibliographic Data
| ID | 20085022 |
|---|---|
| Authors | M Schudson (0000-0002-0086-0743, corresponding author) |
| Year | 2002 |
| Pages | 149-162 |
| Publication date | 2002-09-11 |
| Open Access | No |
| Type | CHAPTER |
| Venue | Handbook of Qualitative Methodologies for Mass Communication Research (SOURCE_BOOK) |
| Publisher | Routledge (PUBLISHER • GB) |
| DOI | 10.4324/9780203409800-13 |
| OpenAlex | W2889898180 |
| ISBN | 9780203409800 |
| Language | EN |
| Citations received | 1 |
To say that reception analysis draws its theory from the humanities and its methodology from the social sciences is a helpful overstatement introducing this chapter’s argument. The humanities, first, have contributed the conception of mass communication as a cultural practice producing and circulating meaning in social contexts. The social sciences, next, have informed the use of particular modes of empirical inquiry into the process of interaction between massmediated messages and their audiences. It is the convergence of these roots, albeit in different forms, which may explain the emergence of a new form of audience research during the 1980s that represents an emphatic articulation of the qualitative turn
Advertising · Business · Economics · Mass media · Sociology · Communication · Computer Science · Media Studies and Communication · Psychology
| Citations per year | 0.5 |
|---|---|
| Citation span | 2024 - 2024 (1) |
| Highly cited | No |