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Flexible Femininities? Queering Kawaii in Japanese Girls’ Culture

Bibliographic Data

ID20085625
AuthorsMakiko Iseri (corresponding author)
Year2015
Pages140-163
Publication date2015-01-01
Open AccessYes
TypeCHAPTER
VenueTwenty-First Century Feminism (SOURCE_BOOK)
PublisherPalgrave Macmillan UK (PUBLISHER)
DOI10.1057/9781137492852_7
OpenAlexW2478977394
ISBN9781137492852
LanguageEN
Citations received4
References cited12

While Japanese subculture — especially what is called 'kawai? (cute) culture' — currently receives global attention, it has been studied most frequently in the context of Japanese anime/mang? or its appropriation by Japanese contemporary artists (Ngai, 2005), and very few readings of kawai? highlight another 'root' of this phenomenon: Japanese girls' culture. This paper will investigate the complicated relationship between the particular modes of feminine gender performance in Japanese girls' culture and its politics of bodily flexibility. What this paper aims, however, is no? to define what the concept of kawai? is; rather, this paper intends to shed light on the way in which the media images of kawai? have been visualized as 'the flexible' in today's socioeconomic context, and to explore what is at stake when such 'non-normative' or 'unusual' femininity comes to gain the desirable status of 'flexible body'

Aesthetics · Anime · Appropriation · Art · Context (archaeology) · Epistemology · Femininity · Flexibility (engineering) · Japanese culture · Linguistics · Literature · Media studies · Normative · Political science · Popular culture · Sociology · Subculture (biology) · Asian Culture and Media Studies · Gender Studies · Gender, Feminism, and Media · History · Japanese History and Culture

  • Kawaii Culture in Japan

    Open Access•Hiroko Oe, Max Weeks•Budapest International Research…•2020

  • Video Games as Dating Platforms

    Open Access•Tingting Liu•Television & New Media•2017

  • Lofi Girl, cultural politics, and dichotomies of digital slowness and productivity

    Open Access•Natasha Zeng, F Sobande•Journal of Gender Studies•2026

  • How the Japanese Term Kawaii Is Perceived Outside of Japan

    Open Access•Shiri Lieber-Milo, Hiroshi Nittono•SAGE Open•2019

  • Crip Theory

    Robert Mcruer, Michael Bérubé•Crip Theory•2022

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    J K Puar, MARÍA ENGUIX TERCERO et al.•Terrorist Assemblages:…•2007

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    Judith Butler•Gender Trouble•2011

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    Marnie Pratt•Popular Music & Society•2013

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    Sarah K Murnen, Donn Byrne•The Journal of Sex Research•1991

  • The condition of postmodernity

    David Harvey•The condition of postmodernity•1989

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    Biddy Martins, Biddy Martin•diacritics•1994

  • In a Queer Time and Place

    Jack Halberstam, J Jack Halberstam•In a Queer Time and Place•2022

  • The Cuteness of the Avant-Garde

    Sianne Ngai•Critical Inquiry•2005

Citations per year0.44
Citation span2017 - 2026 (10)
Highly citedNo

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