The Single Market
Bibliographic Data
| ID | 20087608 |
|---|---|
| Authors | Kristie Collins (Sophia University, corresponding author) |
| Year | 2011 |
| Pages | 91-107 |
| Publication date | 2011-01-01 |
| Open Access | Yes |
| Type | CHAPTER |
| Venue | Japanese Consumer Dynamics (SOURCE_BOOK) |
| Publisher | Palgrave Macmillan UK (PUBLISHER) |
| DOI | 10.1057/9780230302228_5 |
| OpenAlex | W2467280505 |
| ISBN | 9780230302228 |
| Language | EN |
| Citations received | 2 |
| References cited | 2 |
This chapter will provide an overview of the single Japanese consumer group and highlight particular consumer behaviour characteristics and current trends related to this sector. While the single consumer group has become an increasingly important consumer segment worldwide, population demographic projections indicate that this group will be especially important to Japan’s economic future as its population continues to age and the birth rate steadily drops. As this chapter will demonstrate, companies need to better take into account single Japanese consumers of all ages and plan for this consumer segment to grow rapidly in forthcoming years. Particularly as the Japanese economy prepares itself for impending economic recovery and a return to greater prosperity, the key to tapping into business success may lie in the recruitment and retention of the single market
Business · Consumer market · Economic growth · Economics · Population · Prosperity · Japanese History and Culture · Marketing
| Citations per year | 0.17 |
|---|---|
| Citation span | 2014 - 2020 (7) |
| Highly cited | No |