The Indonesian consumer market for clothing

Institutions, firms and organizational behaviours

Bibliographic Data

ID20153396
AuthorsMarkus Hassler (Ruhr University Bochum, corresponding author)
Year2006
Volume27
Issue2
Pages150-162
Publication date2006-07-01
Peer ReviewedYes
Open AccessYes
TypeARTICLE
VenueSingapore Journal of Tropical Geography (JOURNAL)
Journal identifiersISSN: 0129-7619 • E-ISSN: 1467-9493
PublisherWiley (PUBLISHER • GB)
DOI10.1111/j.1467-9493.2006.00250.x
OpenAlexW2006357867
LanguageEN
References cited21

The clothing industry is widely cited as an industrial sector that is embedded primarily in buyer‐driven structures of global commodity chains in which retailers and brand‐name companies, rather than manufacturers, are the key driving forces. Analysis of clothing production systems within the commodity chain literature, however, has been predominantly Western‐centric, with little emphasis on similarities and/or differences between competitors in different institutional and societal contexts. Therefore, this paper explores the ways in which international and domestic clothing brand‐owners compete for market shares within Indonesia. The analytical focus includes important issues such as the influence of the regulatory policy framework on firm‐specific behaviour as well as applied marketing strategies within individual fashion segments

Business · Clothing · Commerce · Commodity · Commodity chain · Competitor analysis · Economics · Indonesian · Industrial organization · Production (economics) · Global trade and economics · Global trade, sustainability, and social impact · Marketing · Migration, Ethnicity, and Economy

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