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The Unwanted Labour of Social Media

Women of Colour Call Out Culture As Venture Community Management

Bibliographic Data

ID20187499
AuthorsLisa Nakamura (0000-0002-6534-2808, corresponding author)
Year2015
Volume86
Issue86
Pages106-112
Publication date2015-12-15
Peer ReviewedYes
Open AccessNo
TypeARTICLE
VenueNew Formations (JOURNAL)
Journal identifiersISSN: 0950-2378 • E-ISSN: 1741-0789
PublisherLawrence and Wishart (PUBLISHER • GB)
DOI10.3898/newf.86.06.2015
OpenAlexW2220913375
LanguageEN
Citations received53
References cited5

Social media platforms generate huge profits from free user data. Twitter and other social media sites benefit additionally from the labour of volunteer community managers whose efforts to moderate misogyny and sexism online are often unwanted, punished, and viewed as censorship, uncivil behaviour, or themselves forms of sexism. Hashtag movements like #ThisTweetCalledMyBack reveal a growing labour consciousness on the part of these volunteers and an awareness of their role as an emergent formation within this ‘new economy’

Business · Organizational culture · Political science · Public relations · Sociology · Digital Economy and Work Transformation · Gender, Feminism, and Media · Labor Movements and Unions

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Unique citing works53
Citations per year5,3
Citation span2016 - 2026 (11)
Citation velocitycurrent
Highly citedNo
Citation typesNeutral: 50

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